BEANZ, a premium brand in our client’s portfolio, has extended its product line and was in need of a new package design specifically addressed for the HORECA industry.
The packaging features a sleek matte black finish, creating a sophisticated and modern aesthetic. Subtly embedded into the background is a refined pattern of portafilters – one of the essential components of professional espresso machines. This pattern, crafted with a glossy lacquer finish, adds depth and texture, offering a subtle yet distinctive nod to the world of professional baristas.
To ensure clear differentiation between blends, each product name is highlighted in bold typography with a unique color accent, maintaining both clarity and visual appeal. Additionally, we created a custom brand symbol by merging an essential barista tools, a tamper and the portafilter. The symbol adapts to the product’s accent color, further strengthening the identity of each blend while unifying the range under a distinctive and meaningful visual mark. The logo, along with key product information, is adorned in a gold texture, reinforcing the brand’s premium positioning and adding an extra touch of refinement.
The outcome of the project reaches beyond aesthetics, as the design embodies functionality, ensuring that each package communicates the essence of the coffee inside—rich flavors, carefully selected origins, and expert roasting techniques.