Pufina rolled out a new limited edition range to celebrate Romania’s traditions. The creative concept was generated by Alexandru Ceauș, Pufina Brand Manager. Our design strategy was to make everything look both fresh and traditional, a dichotomy not far from Pufina’s positioning as soft and strong. To enrich the brand’s look and feel and graphical system, we introduced some traditional visual elements that are suggestive and easily recognisable by the consumers.
We used a piece of white cloth and vibrant red embroidery elements that simulate one of Romania’s traditional cross stitch as a background for the entire range. The design concept was successfully implemented on different types of packages and products.
