Laura, a chocolate brand within Kandia’s portfolio, introduced a new product range featuring new flavours and product size. Our challenge was to craft a creative packaging design that not only complemented these new offerings but also elevated the brand’s image and resonated more with consumers.
To achieve this, we began by updating the background color palette, selecting a tone better aligned with FMCG trends and one that could stand out amidst the vibrant, saturated hues typical of crowded store shelves. We further enhanced the background with a pattern inspired by one of Laura’s core brand element – the heart.
For the key visual, we designed a dynamic chocolate splash, integrating chunks of chocolate and visual cues of the flavours featured in the product and placed it as a center piece in the design.
The outcome is a packaging design that not only captures attention but uplifted the brands look and feel.
