LaDorna, the first Romanian carton milk brand, got the updated and contemporary image it deserved, as a result of a complex rebranding process. The ‘paper white’ package design concept introduces a cool two-dimensional graphic solution to showcase the benefits of each product, using strong bold shades as background colours to favour striking contrasts.
We went back to the product to come up with the design concept and that’s why we came up with such a clean execution for LaDorna packs – in most of the food categories, purity is quality, and in the particular case of dairy products, the strongest indication of purity is the white colour of the products.
The ‘paper white’ concept was rolled out on more than 80 SKUs and the project already contributed to the brand’s growth on various key performance indicators.
