| new brand development

The most daring brand on the fruit juice shelf in Romania, Frupt is the freshest add-on in the portfolio of Albalact, following in the footsteps of Zuzu, Fruzu, Fulga and other cool brands. Frupt uniqueness and memorability resides in the brand’s tongue-in-cheek attitude, its irresistibly challenging tone-of-voice and the courage of not taking itself too seriously.

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