Fulga
Context
Launched in 2004 on the UHT milk segment, Fulga soon became one of the most popular children-addressed brands. Two years after its launch, Fulga’s plain milk SKUs are added a flavored milk product range. As a result, Fulga became the brand of choice in this sub-category. Continue reading →
Magura Usoara
Context
In the context of the spectacular growth experienced by the sponge cake category during the last few years, and despite competitors’ intense marketing activities, Magura managed to preserve its leading position. Following the growth rate of the “unglazed” product version and anticipating the consolidation trend of this market, Cadbury Romania decided to further strengthen Magura market position by introducing new SKUs, which would represent the direct competition for the “unglazed” cakes of 7Days. Continue reading →
“Lăptic” LaDorna
Context
Acquired in 2008 by Lactalis, LaDorna is one of the most famous dairy product brands on the Romanian market, with a well developed product portfolio. Until recently, LaDorna was represented on the children-addressed dairy product market by only one chocolate milk SKU. Continue reading →
BCR Open Romania
Context
BCR Open Romania, reaching its 16th edition in 2009, is considered the most important international sporting event held in Romania. The event held in Bucharest is part of the ATP World Tour 250 series which includes 15 yearly tournaments taking place on clay court. Continue reading →
Liberty Parade
Context
Organized by Vibe FM, Liberty Parade is the greatest street dance music event in Romania. In 2008, over 60,000 people came to listen to the world’s most famous DJs mixing on trucks. At the same time, Liberty Parade takes pride in its longevity on the Romanian music event market, reaching this year its ninth edition. Continue reading →
Tomi
Context
Following the package design facelift in 2005, Tomi helped Orkla Foods Romania to keep its leading position within the Romanian ketchup market, which covers almost 40% of the market with its two brands: Tomi and LaMinut. Continue reading →
ProdLacta
Context
Prodlacta is a player on the dairy market since 1901, under the name Cooperativa de Laptarie Brasov. Since then, it passed through many phases of development, factory updating and product improvement. Continue reading →
Kandia
Context
Following the 2003 relaunch, Kandia became the most admired and distinctive Romanian chocolate brand, having a major influence of the fundamental significance of the chocolate category. Continue reading →
U TV
Context
The TV viewing habits are changing fast spearheaded by younger consumers, especially those less than 25 years old. Continue reading →
Cher Patissier
Context
Shops selling patisserie products are found at every corner of the street and in every metro station, and customers queue at every one of them. Despite an apparently crowded market, Gemisa Investment – a Romanian start-up investment fund, approached us with the opportunity of creating exactly such a take-away patisserie retail brand that would later develop into a franchise concept. Continue reading →