Set within a highly competitive context, Igienol’s brand repositioning as “the disinfectant you can touch” was intended to better target the brand’s addressability and increase shelf stand-out for end consumers. The new brand image developed for Igienol is evocative of the product’s efficiency, while marking its unique personality within the chlorine-free disinfectants category – child-friendly, optimistic and always positive – no other disinfectant range has ever had. Upon the completion of the rebranding project, BrandTailors became the signatory of Igienol’s brand activation program, featuring a series of videos supporting Dr. Ana Culcer’s endorsement, among extra written press visuals and website branding of which samples can be found in the photo section below. To see the videos click here. Read the case study here.
Portfolio
