Having gone missing for more than ten years from the retail shelves, Ambasador is one of the few chocolate brands on the Romanian market that still enjoys a privileged position in the people’s affective memory. Thus, the rebirth of the brand’s iconicity was carried out by means of a new visual identity and cotemporary package design - based on a color selection of blue, white and golden tones, clear graphics and subtle expressions, emphatic of Ambasador’s founding elements: a “masculine” personality and a high perception of “premiumness” with regards to its character. Read the case study here
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