Present, for more than 15 years, on no less than five market segments, Peak holds an outstanding market share in the majority of the categories and subcategories it is represented in. Given that, in time, the Peak brand lost its consistency with regards to the application of its visual identity and package design, the solution to reclaiming the brand’s coherence was a new brand architecture enabling Peak WC to be positioned as “the toilet guardian”, complemented by a strongly marked conceptual visual identity featuring a logo design inspired by the traffic sign indicating a stop. Following implementation of the re-branding solution, BrandTailors also developed the brand activation program, enacted by means of a TV commercial that can be found here. Read the case study here
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