An alternative to buying ready-made bread, Yammix – 7spice’s new brand of bread flour mixes – was created following an emergent trend among the Romanian consumer’s habits: home breadmaking. After extensive research, BrandTailor’s consultants came up with a contemporary and highly differentiating brand identity for Yammix: the name reveals the product’s emotional benefits - the taste and flavor of the resulting bread - while the color codes and the “flour drawings” imagery on the packages round up the brand’s overall visual identity. Read the case study here
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