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Kand’or, a brand owned by Kandia Dulce (former Cadbury) is positioned as the ”chocolate-covered hazelnuts bar”, the most important advantage that differentiates the product from the main competitors playing in the ”ingredient” chocolate subsegment. Kand’or came to life after BrandTailors consultants and designers created the visual identity and package design for the brand that aims entering a new chocolate market subsegment, by introducing two new SKUs: a milk chocolate countiline and a dark chocolate countline, both containing a generous amount of hazelnuts inclusion.