One of the most important chocolate brands on the ”low end” segment of the Romanian market, Laura went through a brand image rejuvenation process, determined by the introduction of new SKUs and the more performant ”flowpack” packaging technology. While staying true to its positioning as ‚"the family sharing chocolate", BrandTailors designed a more contemporary visual expression for Laura by means of a logotype facelift and a new package design solution characterised by a compact graphic manner, organic shapes and a photorealistic product representation.
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