BrandTailors accomplished one of the most difficult re-branding programs for Rarăul, the milk and dairy brand that brings natural beauty in people’s lives. With associations such as health, strength and purity, the brand could not have been better characterized than as the „edelweiss of Bucovina”. ReBrand 100 competition held in 2011 awarded BrandTailors team with “Merit” for Raraul re-branding program. Following implementation of the re-branding solution, BrandTailors has developed also the brand activation program, two TV commercials of which you can watch here and here . For this project, BrandTaillors won a “Silver” award during Romanian Effie Awards 2011. Here you can watch the competition show case.
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