In 2005, Tomi - the leading ketchup brand on the Romanian market - needed to proactively secure its position before the imminent market entrance of international brands. The re-branding solution was based on the ‘think up-side-down’ positioning statement, an idea that led to the original product origin - the funny tomato. The instant 35% volume increase was solely generated by the new package design market introduction, which further assured Tomi the leading position.
Portfolio
