The increasing competition on the vitamin and nutritional supplements market determined Europharm to reshape Eurovita brand in order to meet modern consumer’s expectations. Getting inspired by the fact that most of the people had a look trough the microscope lens and were amazed to see the never-ending moving molecules, BrandTailors made this visual comparison with the multitude of vitamins in a nutritional supplement, all in a playful-mannner designed solution. For this project, BrandTailors team was awarded with „merit” during ReBrand 100 competition held in 2008.
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