the need for brand evolution

After the outstanding success registered on the yogurt category after the 2010 rebranding, Zuzu needed to be even more permissive in order to encompass more dairy categories, more types of products, more sku's in the same category and even sub-brands.

In other words, we needed to make a smooth transition from a milk & yogurt brand to a dairy brand, while remaining true to the look&feel of Zuzu.
1/8

stronger visual identity

We took another step further with the brand's logo – it became stronger and more compact. This simplification also makes it easier for other design elements – such as package design elements or sub-brands logos - to co-exist with the brand’s logo. However, we kept the shape of the letters and the differences in thickness along each letter unchanged, as design elements that give the logo personality, memorability and a playful look&feel.
2/8

flexible visual identity

As a result of the brand's opportunities for extension, we eliberated the logo from most chromatic constraints – the Zuzu logo can be either dark blue or white on any color background.
3/8

brand portofolio structure

 
4/8

the package design concept we all love

5/8

two layers of differentiation ...

... and a third one, whenever necessary
6/8

improved graphic system

7/8

endless possibilities for extension

8/8
zuzu | milk package design evolution
zuzu | milk package design evolution
zuzu | milk package design
zuzu | milk package design
zuzu | new milk innovative packaging
zuzu | new milk innovative packaging
zuzu | milk range package design
zuzu | milk range package design
zuzu | specialties package design range
zuzu | specialties package design range
zuzu | package design 'origins' range
zuzu | package design 'origins' range
zuzu | yogurt package design evolution
zuzu | yogurt package design evolution
zuzu | spoonable yogurt package design
zuzu | spoonable yogurt package design
zuzu | spoonable yogurt range package design
zuzu | spoonable yogurt range package design
zuzu | drinkable yogurt range package design
zuzu | drinkable yogurt range package design
zuzu | plain yogurt range package design
zuzu | plain yogurt range package design
zuzu | fruit yogurt package design
zuzu | fruit yogurt package design
zuzu | fruit yogurt range package design
zuzu | fruit yogurt range package design
zuzu | package design 'refresh' range
zuzu | package design 'refresh' range
zuzu | fruit yogurt multipack package design
zuzu | fruit yogurt multipack package design
zuzu | low fat yogurt package design
zuzu | low fat yogurt package design
zuzu | low fat yougurt package design evolution
zuzu | low fat yougurt package design evolution
zuzu | cereal yogurt range package design
zuzu | cereal yogurt range package design
zuzu | package design 'slim&healthy' range
zuzu | package design 'slim&healthy' range
zuzu | slim & healty plain yogurt package design
zuzu | slim & healty plain yogurt package design
zuzu | plain yogurt multipack package design
zuzu | plain yogurt multipack package design
zuzu | plain yogurt range package design
zuzu | plain yogurt range package design
zuzu | cream package design evolution
zuzu | cream package design evolution
zuzu | cream package design
zuzu | cream package design
zuzu | package design 'creamy' range
zuzu | package design 'creamy' range
zuzu | new innovative packaging
zuzu | new innovative packaging
zuzu | package design product range
zuzu | package design product range