Bucharest, September 1st 2009 - Community BrandTailors launched the BCR Open Romania tennis tournament website, after the development of the tournament’s new visual identity, signed by the BrandTailors consultants.
The new image of BCROpenRomania.ro was designed so as to communicate the energy and the spectacular of this sporting event. The website’s role is to present the tournament and it contains information about the players, the schedule and results. Thus, there will be regular updates, which will reveal the evolution of players and match results.
The BCROpenRomania.ro project was launched in collaboration with MRM Partners, which handled the website development.
“BCROpenRomania.ro is a remarkable project by two accounts: impeccable timing and unconditional trust from the client.”, said Monica Mircea, Account Director Community BrandTailors.
In terms of graphics, the website respects the visual direction described by the new logo, showing the key elements of the sporting event to be held at BNR Arenas: type of surface on which the competition will take place – clay, and the spectacular game of tennis, represented by the ACE. Thanks to the status earned by BCR Open Romania within the ATP World Tour 250 Series, the site also contains for the first time specific ATP elements.
“At the same time with the new visual identity, we wanted the website to capture the essence of BCR Open Romania as well as the new identity. Following collaboration with Community BrandTailors we developed a project that I am confident will meet all targets.”, said Liliana Ivaşcu Coordinator BCR Open Romania.
“The BCR Open Romania project was apparently an easy task given that brief requested to implement the new visual rhetoric while keeping unchanged the old structure of the site. However, the solution we have developed provides a basis to in-depth changes of the site, scheduled for the next years.”, said David Stroe, Creative Director Community BrandTailors.
The team members of Community BrandTailors that contributed to the development of this project are the following: Monica Mircea – Account Director, David Stroe – Creative Director and Monica Dumitriu – Brand Consultant. In this project also contributed Andreea Florea – Junior Brand Consultant with the BrandTailors strategic consultancy and brand design company. The website implementation was achieved by MRM PARTNERS through Bogdana Butnar – Managing Director, Alina Tănase – Senior Account Executive and Viorel Sfetea – Web Developer. The project was developed with the support of Liliana Ivaşcu member of the organizing committee of BCR Open Romania.
Community BrandTailors is the first digital branding and digital brand content consultancy in Romania. Community BrandTailors offers services that include: audit, brand platform, brand management, brand architecture, communication platform, structure and architecture of information website, defining features and technical specifications of the website, defining performance indicators and methods of measuring them, monitoring and reporting of results and communication optimization, briefing online media planning, verbal identity and brand rhetoric, web design and copywriting.
Community BrandTailors is the first division of BrandTailors one of the most famous companies of strategy and brand design in Romania.