Manifesto - boundless passion
We started our journey in 2004 with the clear idea that branding should be more than just a nice logo or a snappy slogan, that branding is strategy. We adamantly believe that behind each brand there should be a solid vision, a clear roadmap rooted in the client’s strategy, and that a successful brand can only be built with a passion shared by both client and brand consultant.
Over the years, on each project we have worked on, we have given a bit of our knowledge and passion for branding, redefining the boundaries for our clients and thus giving them edge they were looking for.
We have always been faithful to our ideas and honest with our clients, stepping off the beaten track, choosing even to be un-timely right rather than perennially wrong. We have distilled and challenged our clients' strategies, thus jointly crossing the tumults of hypothesis to reach the calmness of certainty.
Our clients can expect from us a promise fulfilled on each occasion: we will keep our exploring spirit alive, charting out new territories, making sure the brands we bring to life stand out time and time again.
Founding partners - unparalleled expertise
Beatrice Danis and Janos Kurko established the firm in 2004, after spending almost ten years in the advertising industry.
Prior to BrandTailors' launch, Beatrice had activated in various advertising companies, such as JWThompson, Grafitti/BBDO, GGK, Tempo and McCann Erickson. On her last position before founding BrandTailors, Beatrice worked as Account Director at McCann Erickson. Between 2005 and 2007, Beatrice was awarded several Gold & Silver Effies for notorious projects such as Kandia, Rom or Grania.
Janos co-founded BrandTailors after a successful spell as head of McCann Erickson’s design department. During his advertising career he had been part of multi-awarded team in Ad’Or, Golden Drum & Effie Festivals. His passion and dedication for design paid off in 2007 when Janos became a Visiting Professor at the National University of Arts and Design in Bucharest, where he has given lectures on package design. Janos was also awarded at ReBrand 100 International Festival for projects developed for reputable clients such as GSK, The Coca-Cola Company or Cadbury.
Track record - all-rounded success
Over the last seven years BrandTailors has built enduring partnership with prestigious international and local companies, such as Unilever, The Coca-Cola Company, Cadbury, Orkla Foods, Star-Pepsico, Lagardere, GlaxoSmithKline, Intersnak, Tetrapk, Ulker, Interstar Chim, Dorna Lactate, Albalact, Prodlacta, Caroli Foods, Pambac, Azuga Waters, Titan, 7Spice, Vrancart, Macromex, Randler Group, Ţiriac Holdings, Intact Media Group, Smartree, Petrom etc.
We have proven the effectiveness of our strategic reasoning and our creative approach in over 90 projects. On each of these projects, BrandTailors consultants have leveraged on their knowledge and professionalism to deliver a range of services, from verbal and visual identities, packaging and communication materials design, brand audit and strategy, branded environment and employees engagement program creation etc.
BrandTailors has redefined standards in over 40 product and services categories, completing rebranding projects for numerous household brands, such as Kandia, Măgura, ROM, Silvana, Ardealul, Wiesana, Tomi, Zuzu, Fulga, Rarăul, Laptic LaDorna, LaDorna Lapte Proaspat, Prodlacta, Bankia, Perla Covasnei, Tasty, Eurovita, Star, Loteria Română, Ana Holdings, Europa FM, Radio 21, Antena 1, Liberty Parade, BCR Open Romania, Class Living, UTV or Monsena, and successful brand creation projects such as Vibe FM, Azuga Apa de Izvor, Grania, Gata, Flavora, HapiHap, Fulg De Vară, Kand'or, Cher Patissier, Generis, Unlock Market Research or Naturlich.